The Empire State Relief Fund was honored to have the participation of some of New York's most iconic names and faces participate in a Public Service Announcement to help raise funds and awareness. They included: Paul Bettany, Matthew Broderick, Ed Burns, Steve Buscemi, Robert De Niro, Edie Falco, Jennifer Connelly, Michael J. Fox, Whoopi Goldberg, Ken Howard, David Hyde Pierce, Nathan Lane, Matt Lauer, Sandra Lee, Julianna Margulies, Drew Nieporent, Al Pacino, Russell Simmons, Brian Stokes Mitchell, Ashley Olsen, Mary Kate Olsen, Brooke Shields, Gabourey Sidibe, Amar’e Stoudemire, Jason Sudeikis and Liv Tyler. Television and cable networks including ABC, CBS, FOX and NBC Universal, as well as cable systems Cablevision and Time Warner Cable, all agreed to air the PSA pro bono.
Much appreciation is also extended to director Danny Clinch, milktfilms, executive producer Lindha Narvaez, Jane Rosenthal and Tribeca Enterprises and Donny Deutsch and Deutsch, Inc. for all of their time and talents on this project.